Common Sun Sense
idea, concept development, script
How can we show parents that just repurposing adult sun protection is not the right choice for their kids? By using a simple and visually appealing analogy to make clear that adult products never really work for kids. A child's delicate skin needs a specially formulated sun protection. Like new NIVEA SUN Protect & Play. It's nothing more than common sun sense.
Concept: Jens Paasen & Jakob Cassebaum
Art Direction: Jakob Cassebaum
Copywriter: Jens Paasen
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