#StayPride
idea, concept, copywriting, creation
In 2020, the LGBT+ community faced an unprecedented challenge. A global COVID-19 pandemic made it impossible to take Pride to the streets for the first time in more than half a century. To reclaim visibility we turned Gay Pride into #StayPride, a parade tailor-made for the digital age. Inspired by John Lennon's and Yoko Ono's iconic Bed-Ins for Peace, we took Pride from the streets to the sheets and called for a global Bed-In for Pride on Instagram. A new form of activism that ran throughout the entire Pride season and beyond.
The "Christopher Sheets" - A limited bed linen collection
Concept: Jens Paasen, Hannes Hansen et al.
Art Direction: Hannes Hansen et al.
Copywriter: Jens Paasen et al.
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