Das ist kein Van. Das ist ein MAN.
claim, concept idea & development, no headline credit
How can you launch and sell a new van in a market that's already overcrowded with other vans? Simple: You can't! At least not by calling it a van. So to launch the new TGE by MAN, we drove a strategic road that no one had ever driven before us.
Concept: Jens Paasen & Jakob Cassebaum
Art Direction: Jakob Cassebaum et al.
Copywriter: Jens Paasen et al.
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