Let confidence last
creative strategy, idea, concept, script, copywriting, production
With the best shower care and deodorant protection, you feel like your best self and can pass that confidence on to others. We were asked to translate this overarching idea into two authentic sports-related films for Dove Men+Care that specifically work in the British and German markets. However, without soccer. That's why we decided on rugby and boxing instead.
Concept: Jens Paasen & Erwin Lorenz
Art Direction: Erwin Lorenz
Copywriter: Jens Paasen
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