The Pride Packtivation
idea, concept, copywriting
In 2020, the LGBT+ community faced an unprecedented challenge. A global pandemic made Pride street parades impossible. To reclaim visibility we turned Gay Pride into #StayPride and introduced a new for of protest from the safety of your home: The Bed-In for Pride. For the perfect backdrop we even designed a limited bedding collection called the "Christopher Sheets". To ship them we created a packaging that completely turns into a sturdy protest sign for your Bed-In.
We created a packaging that turns into a protest sign.
Need assistance turning our #staypride package into an individual protest sign for your Bed-In? Let Drag Queen @magnif.ck guide you through our tutorial.
Idea: Jens Paasen, Florian Neuber
Design & Art Direction: Eva Stetefeld, Hannes Hansen
Copywriter: Jens Paasen
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